Our Story
Why Performit Live Exists
Digital characters have existed for years. But most were built as novelties, one-off stunts, or tech demos that looked impressive on stage and collapsed in real-world environments. We saw a different future.
The Problem We Saw
Brands wanted digital characters that could represent them in public. But autonomous AI couldn't exercise judgement. Scripted playback broke under real interaction. On-site performers were inconsistent and expensive. There was no reliable infrastructure for live digital characters.
The Approach We Built
We built two deployment models: Lumière AI for governed, autonomous characters and Live Performer for human-led, remotely operated characters. Both designed for environments where trust, brand safety, and consistency are non-negotiable.
Live Performer Deployment: Goodwood Festival of Speed, UK
Deployed interactive human-led digital characters at one of the UK's most high-profile live events, with the Head of Projects calling the response "beyond expectations, a true crowd pleaser."
AI Deployment: Universal Pictures, UK
Deployed an interactive AI-driven MEGAN 2.0 character activation for Universal Pictures, demonstrating that AI digital characters could operate reliably in high-visibility public environments.
AI & Live Performer Deployment: Cloak & Wand, USA
Deployed AI-powered characters in a themed retail environment in the United States, delivering interactive AI experiences that customers compared to Disney. Proof that the technology works in commercial retail at scale.
Live Performer Deployment: Saudi Ministry of Defence, Saudi Arabia
Delivered interactive human-led digital characters for a Saudi Ministry of Defence conference, extending Live Performer operations to the Middle East and demonstrating the platform's capability in high-security, high-protocol government environments.
AI Deployment: Waterloo Uncovered, UK
Partnered with the Waterloo Uncovered heritage charity to deploy AI-powered historical characters, proving the technology works in cultural and educational settings where accuracy and credibility matter.
AI Deployment: Ocean Outdoor & JCDecaux, UK / France
Deployed AI characters across the Ocean Outdoor digital screen network and completed a proof of concept with JCDecaux, establishing Performit Live's AI platform in the digital out-of-home advertising space.
Where We Are Now
15+ trusted partners. AI deployments across 3 continents. Two proven deployment models. multiple languages supported. Operating as experience infrastructure for brands who care about how their AI characters behave, not just what they say.
