An AI photo booth where fans meet the hero, and you keep the data.

Your character talks with the fan, poses with them, and hands back a lifelike photo to share. Every photo is a sale, a share, and a first-party data record.

Trusted by leading organisations worldwide
Frameless Wonderlosity Miirage Ocean Outdoor Aardman Smart Show Universal Goodwood Festival of Speed Waterloo Uncovered

Every fan wants a photo with the hero. Almost none get one.

Crowds, restricted access, and a meet-and-greet line that reaches a few hundred people on a good day. The demand is universal. The supply is throttled by how many people can stand next to one person.

What fans remember is not the photo. It is the moment itself: being seen by the hero, spoken to, and part of a few seconds that feel personal.

The booth removes the person and keeps the moment. A live character meets every fan in real time, then hands back the photo to take home.

Definition

An AI photo booth is a self-service unit where an AI character talks to a guest, poses with them, and produces a lifelike photo to share. Unlike a green-screen or face-swap booth, it holds a real-time conversation and captures consented first-party data from every interaction.

One booth. Three stages.

The character opens the conversation, talks them through the shot, and they pay and share on the spot. Attract, engage, capture.

Say
hello
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Kiosk advertising when idle

Video advertising lures fans in to have an AI image captured.

Pick your
hero
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AI character talks the fan through the shot

An AI host appears and guides them through the experience.

Pose for
a picture
journey-capture.png
The booth captures and builds the image

The moment is captured and sent to the fan's phone, or printed.

Pay and share online
the shareable
Fan selfie with a tennis player at Roland Garros

Watch a fan meet the hero.

The fan conversation, the capture, and the shareable, start to finish.

Play the demo

Swap the hero. The system stays the same.

One brand activation photo booth, skinned to any property. From sports fan engagement to retail, the same photo activation runs the whole floor.

The driver, the fighter, the champion. The fan meets the athlete they came to see.

Grand Prix paddocks, fight nights, tennis finals, stadium fan zones.

sport-1
Fan photo
sport-2
Fan photo
sport-3
Fan photo
sport-4
Fan photo

Own the audience, not just the impression.

Every capture here adds a consented, first-party record the brand keeps: who the fan is, what they bought, and permission to reach them again.

Build an owned audience

Every fan who engages joins a list the brand keeps, not a third-party segment.

Prove the ROI

Real fans and real purchases tied to the activation. The attribution a sponsor puts in the report, not an estimate.

Market to them again

Retarget the exact fans, build lookalikes, and feed the CRM to sell the next drop, match, or launch.

Three ways it earns from day one.

As a fan engagement technology, the booth earns from the day it switches on.

01

Direct capture sales

The fan pays for the photo.

02

Sponsored hero and wrap

A brand owns the character and the unit.

03

Post-event revenue

Merchandise and re-orders tied to the photo.

We price per activation, per licence, or on a revenue share, matched to the deployment. The fastest way to a number is a short call about your venue.

Hardware or software. Your call.

Run the full brand activation photo booth as a turnkey unit, or on screens you already have. Both earn as a point of sale or a sponsored placement.

Hardware Route

A branded kiosk, delivered

We build, brand, and ship the full unit. All it needs is mains power and a dedicated internet line. The AI runs on local language models, holds a conversation in multiple languages, and stores no guest data.

  • A fully branded kiosk, wrapped to your property
  • The Lumière AI character software
  • The full conversation-to-shareable experience
  • Drops into any concourse, fan zone, foyer, or retail floor
  • Delivery, install, and support

Point of sale (fans pay per photo) or sponsor-funded (a brand owns the unit and the wrap).

Best for premium activations and properties without their own screens.

Software Route

Run it on your own screens

Already have kiosks or displays? We supply the software to turn them into a live photo activation.

  • The AI booth software for your existing hardware
  • The same character experience and shareable output
  • The same point of sale and sponsor models
  • Remote setup and support

The same two models: point of sale or sponsor-funded.

Best for operators with existing displays who want the fastest, lowest-upfront rollout.

Every fan moment is a photo you are not taking.

A sale you are not making, and data you do not keep. The booth takes all three.

Whose character can we use as the hero?
This is about IP, not just a face. We create a complete AI character that talks to your guest in real time, built from something you own: a mascot or your brand IP. Named athletes, celebrities, or legends can be added where the character and likeness rights are secured. We handle that as part of the build.
What happens to the fan's data?
Consent is captured in the flow. The property owns the first-party records. Handling meets the data rules of the region the booth runs in.
What does it need to run?
Mains power and a dedicated internet line. The AI runs on local language models, holds a conversation in multiple languages, and stores no guest data.
Who owns the photo?
The fan gets a shareable copy. The property gets the data and the rights to the branded output. We set watermarking and sponsor integration to your spec.
How much is it?
It depends on the hero, the run length, and the commercial model. We scope it on a call and match the model to your venue.
Book a discovery call