5 Ways to Transform Your Events with Tech

5 ways to transform your events with tech

How do you create the perfect event?

From conferences and trade shows to concerts and festivals, organisers are under huge pressure to deliver memorable, immersive events. That’s where technology can help.

With the metaverse taking shape and advancements in AR/VR and AI becoming more accessible, the event landscape is transforming. We show you the technology that’s driving innovation in the industry.

1. AR/VR Integration

Augmented Reality (AR) overlays digital content onto the real world, enhancing the physical environment with interactive elements. 

Virtual Reality (VR) creates a fully immersive digital environment, so users interact with each other in a completely virtual space.

AR/VR integration both provide immersive and interactive experiences and are two of the most exciting innovations for creating memorable events. By blending virtual and real spaces, the technology means attendees engage with content in a more dynamic way, for instance innovative presentations, virtual tours, and interactive displays. 

For instance, FX at the San Diego Comic-con used AR on iPads for its American Horror Story exhibition, giving people a mysterious, terrifying tour that mixed the real with the virtual. 

Example use cases:

Virtual Exhibitions: Attendees can explore virtual booths and interact with products in a 3D environment – with VR, they don’t even need to leave their home.

AR Product Demonstrations: Attendees can use AR apps to see products in action or visualise them in their own environment.

VR Networking Lounges: Virtual spaces like the metaverse where attendees can meet and interact as avatars, connecting people from across the world.

Immersive Training Sessions: VR and AR can be used for hands-on training simulations during conferences.

2. Digital Humans

Digital humans are 3D-generated avatars that can either be AI-powered or controlled by a human. They’re one of the most exciting technologies not just for events, but for a huge range of tasks.

Digital humans enhance events by providing personalised assistance, engaging attendees in meaningful conversations, and offering 24/7 support. They can manage a high volume of interactions simultaneously, ensuring that all attendees receive timely and relevant information.

When controlled by humans, they offer interactive, dynamic and unique performances tailored to audiences or even specific attendees. As the performer can see and hear the audience through a Heads Up Display, they can interact and react in real-time to ensure an immersive experience for their audience.

See a human-controlled digital human by Performit Live in action here:

Example use cases:

Virtual Hosts: Digital humans can act as event hosts or moderators, guiding attendees through the event and providing personalised services. 

Interactive Entertainment: Digital avatars of celebrities and artists create unique performances in virtual events. They can also be used together with AR technology, holograms or screens in physical spaces for speeches, meet-and-greets, games and other activities.

Customer Service: AI-powered digital humans at check-in and around the venue can provide instant answers to queries about schedules, locations, and more.

3. Live Streaming

Live streaming involves broadcasting live video content over the internet, allowing remote audiences to watch events in real-time.

Live streaming extends the reach of events, enabling global participation and increasing accessibility. For instance, someone in England who couldn’t make the trip to a conference in the United States could livestream it while at home. 

In the same way, artists live streaming enables a global audience to enjoy and engage with their performances. Live interactions, such as Q&A sessions and live polls, can also enhance engagement.

F1TV offers a live streaming service for Formula 1 races – viewers can choose which racer to follow through the app, including cockpit view, and a host of other features that mean each viewer can watch the race how they want.

Example use cases:

Global Conferences: Broadcasting keynote speeches and panel discussions to a worldwide audience.

Live Q&A Sessions: Remote attendees can participate in real-time Q&A sessions with speakers.

Interactive Workshops: Streaming hands-on workshops where remote participants can follow along and ask questions.

Behind-the-Scenes Content: Offering exclusive live content from backstage or preparation areas.

4. AI (Artificial Intelligence)

AI is enhancing all aspects of our lives, whether through professional tools like Microsoft Copilot or integrated into our smartphones. 

AI use in events optimises management and logistics, and by handling repetitive tasks frees physical staff to focus their skills on more personalised interactions with attendees. AI-driven insights help organisers make data-informed decisions and improve engagement at future events.

Example use cases:

Personalised Agenda Creation: AI can analyse attendee preferences and create personalised schedules for every attendee.

Predictive Analytics: Using AI to forecast attendance, manage resources, and optimise event layouts.

Integration with Digital Humans: AI-powered digital humans can provide instant responses to attendee inquiries and assist event registration.

How digital humans are transforming events

5. Gamification

Gamification means incorporating game design elements into non-game contexts to encourage user engagement and participation. 

As virtual technologies become more integrated into events, they offer opportunities for innovative experimentations and move away from ‘traditional’ event formats (like PowerPoint presentations) to drive greater engagement. 

Taggbox offers a ‘Social Wall’ for events that allows organisers to display social media content that engages viewers and keeps them focused on the event. Their website displays an example where a graduation ceremony is accompanied by Instagram posts from students with the hashtag ‘#graduationday’. 

Gamification motivates attendees to participate in activities, ranging from something as simple as submitting questions for a Q&A panel to team building games in VR. The aim is to use technology to enhance the attendee experience and make them active participants in the event.

Example use cases:

Leaderboards: Encouraging attendees to complete activities, attend sessions, and interact with exhibitors to earn points and climb the leaderboard.

Interactive Workshops: Incorporating game elements like quizzes and challenges to make learning sessions more engaging.

Networking Games: Facilitating connections through icebreaker games or scavenger hunts that need attendees to work as a team.

Exhibition Engagement: Using gamified experiences at exhibit booths to attract and engage attendees, such as virtual treasure hunts or product demos with rewards.

Creating Memorable Events with Tech

Great conferences, conventions, or entertainment shows find the perfect balance between tried-and-tested methods and innovations that leave a lasting impression. Look at even the biggest events; while they likely won’t be fully virtual for a few years yet (if ever), they’re already incorporating the latest technology to ensure that every attendee has a memorable experience. 

Events are a difficult science to perfect. Better technology helps ensure that every event is a unique experience.

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