Performit Live is the digital concierge for shopping malls — and the virtual concierge that sits above your indoor wayfinding. Lumière AI is the branded AI character that meets the visitor at the entrance, sequences the visit across zones, speaks the language the visitor brings, and represents your property at the standard your tenants demand.
A digital concierge is an AI character on a mall screen that guides guests, answers questions, and recommends stores in real time. It sits above your indoor wayfinding. The map shows a guest where a shop is. The digital concierge tells them where to eat, what is on, and walks them there in conversation. It advertises when idle, converses when approached, and reports what guests actually ask for.
Most shopping malls have already solved indoor wayfinding. Pointr, Mappedin, proprietary platforms. They show every store and every route. What sits above the map is still missing. The digital concierge that meets the visitor, sequences the visit, and represents the property in its own voice.
You've deployed indoor wayfinding. It answers WHERE. It doesn't sequence missions across multiple zones, account for visitors arriving at different parking entrances, personalise against loyalty, or speak in the voice of the property. The next layer is missing.
International visitor mix at flagship malls runs from 30% to nearly all visitors arriving from overseas. Information-desk teams speak two or three languages. Real-time Arabic, English, Russian, Mandarin, French, Hindi at flagship volume is structurally impossible with human-only teams.
You track every digital interaction online. In the property, you know almost nothing about what visitors are asking, what tenants they're searching for that aren't there, or where the experience breaks. The data doesn't exist because no mechanism captures it.
Leading luxury maisons set the bar inside your property. The visitor experience around them has to match. A chatbot at the entrance breaks the spell. A static directory feels twenty years old. Whatever sits there has to belong on the same fashion floor.
Lumière AI deploys digital characters that interact with visitors in real time. They greet, they sequence the visit, they answer questions in the language the visitor brings, and they represent your property with the same quality of interaction every time.
Unlike a standard indoor wayfinding app, the AI host initiates. It doesn't wait to be asked. The character operates within defined behavioural boundaries. It stays on-brand, on-topic, and on-message. Across every entrance, every shift, every language.
Weighing up suppliers? See how the leading AI character hosts for shopping centres compare on brand control, language handling and who owns the interaction data.
Amira is a Lumière AI character deployed on a holographic display, speaking with visitors in real time. No playback. No scripting. Every response is live.
Our AI Character Readiness Scorecard takes 2 minutes and gives you a personalised PDF report on where your property stands across the three dimensions that matter for mall operators. Visual Quality, Character Behaviour, Response Control.
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Every screen runs three modes. When no visitor is engaging, it advertises. When someone approaches, it interacts. Everything it learns feeds back into a live mall analytics dashboard. No other platform gives shopping malls all three from a single asset.
When no visitor is engaging, the screen runs branded content. Tenant promotions, event campaigns, anchor activations. The character is a new retail-media surface, a form of AI digital signage, that pays back through your existing tenant calendar. Shopping centre advertising runs in every idle moment. Demographic-aware, tenant-calendared, never dark.
When a visitor approaches, the character comes to life. Real-time conversation, multi-zone wayfinding, tenant guidance, event booking. Bilingual day one, expandable to your tourist mix, with full behavioural governance to brand standards.
Every question is logged. Gaps in the knowledge base are flagged. Ongoing reporting shows you what visitors are actually asking, what tenants are surfacing as gaps, where the experience is breaking, and what to add next. The first dataset shopping malls have ever had on in-person visitor intent.
We're actively deploying digital concierges in shopping malls across three continents. Here's where the platform delivers the most value.
A character at main entrances that greets visitors, provides multi-zone wayfinding, recommends stores, books experiences, and shares event information in multiple languages. Replaces the information desk that's never staffed when visitors need it.
Tenant-funded branded interactions during launches, sampling moments, season activations. The character is retail-media inventory at flagship visitor scale. New revenue line that pays back the deployment, not a cost centre.
The same character deployed across 5, 50, or 500 properties with identical quality, identical governance, and zero variation between sites. One update to the knowledge base rolls out everywhere instantly. Your portfolio standard, enforced.
Activate empty units, atria, and common areas with branded host experiences during fit-out gaps, anchor turnover, or transformation phases. The visitor experience never goes dark while leasing finds the next tenant.
Live dashboard. The mall analytics dashboard shows what visitors are actually asking, in real time, across every screen. Where visitors want to go, how demand shifts across zones and locations, and where the knowledge base needs expanding.
Most "AI avatar" platforms are built for the web. Customer-service widgets dressed up as digital humans. Lumière AI is built for physical environments. Halls, kiosks, holographic displays, multi-zone properties, tenant integrations, mall-grade brand standards.
| Capability | Standard Chatbot | Generic AI Avatar | Lumière AI |
|---|---|---|---|
| Human-indistinguishable appearance | No | Yes | Yes |
| Brand-gated responses (no drift, no off-script) | No | No | Yes |
| Built for physical environments (mall, kiosk, holographic) | No | Partial | Yes |
| Bilingual day one, multiple languages ready | Limited | Yes | Yes |
| In-property mall analytics | Limited | Limited | Full |
| Indoor wayfinding, POS, booking integration | No | No | Yes |
| 24/7 autonomous operation | Yes | Yes | Yes |
| Retail-media advertising mode | No | No | Yes |
Branded AI host and indoor wayfinding deployed as interactive concierge across two premium new mega malls in the Kingdom of Saudi Arabia. Visitors engage in natural Arabic and English to navigate, discover events, book experiences, and get real-time directions. Integrated directly with each property's booking and events systems.
Hyper-realistic Lumière AI characters running live for three days inside Anthropy UK's Future Dome at the Eden Project. Real-time interaction with hundreds of attendees including government and enterprise decision-makers.
Lumière AI characters deployed for major entertainment, OOH media, and immersive-experience brands across live activations and experiential moments. Consistent brand representation at scale across three continents.
The bar is your tenants, not a chatbot.
Characters indistinguishable from human on screen.
Natural conversational range, calibrated to your brand voice.
Every response governed. No drift, no surprises, no legal exposure.
Nothing ships until you've signed off. Every element. Appearance, voice, knowledge base, integrations. Approved before it goes live in front of a single visitor.
We map your property, brand, visitor mix, tenant calendar, and integration stack. Character brief signed off before anything is built.
Custom AI character. Appearance, voice, personality, knowledge base. Brand-gated from day one. Every element approved before deployment.
POS, booking, events, indoor wayfinding, tenant directories, property CRM, loyalty, retail-media. Data flows both ways.
Character goes live. We monitor every interaction, flag unanswered questions, continuously refine the knowledge base.
Replicate across additional locations with zero variance. Ongoing reporting on every interaction, weekly.
Every deployment is scoped against four variables: visitor volume, zone count, tenant integrations, language mix. Full commercial detail walked through on a discovery call.
One branded character deployed at a flagship property. Visitor concierge, multi-zone wayfinding, behavioural governance, integrations, ongoing knowledge-base refinement, weekly reporting.
Same character deployed across additional sites. Per-location pricing scales down. Updates to the knowledge base propagate to every site instantly. Centralised mall analytics across the portfolio.
Retail-media revenue share offsets the deployment. The character is a paid surface during launches, sampling, and season activations. Pays back through the existing tenant calendar.
Twenty minutes. We'll show you the character running in production, walk through what a deployment in your property looks like, and answer the architecture and integration questions that don't fit on this page. For mall operators serious about a 2026 deployment.