Digital Wayfinding Solutions
Maps tell guests where. Lumière AI tells them why.
Digital wayfinding is the combination of interactive maps, kiosks, and signage that helps guests navigate a physical space. Most digital wayfinding stops at directions. Performit Live adds an AI concierge layer on top.
We work with your existing wayfinding platform or recommend and integrate one that fits your venue. What we add is Lumière AI: a branded, conversational AI character that answers guest questions, gives recommendations, and sequences the experience in multiple languages, running 24/7 without drift.
53% of guests had navigation challenges at large venues in the past six months. 1 in 5 felt anxious. The map is no longer enough. Mappedin 2026 Venue Experience Report.
What is digital wayfinding?
Digital wayfinding is the system of interactive maps, kiosks, and signage that helps guests navigate a large venue. It tells guests where to go. The layer above it, a branded AI character, tells them why: what to see, where to eat, and what is on now, answered in real time.
We don't replace your wayfinding stack.
We add the conversational host layer above it.
Your map vendor stays. Your guest experience changes.
How Performit Live's approach is different
Most digital wayfinding products are mapping platforms. We are the AI concierge layer that sits on top of your wayfinding system.
We work with your existing maps and kiosks, or we recommend and integrate a platform that fits your venue. What we add is Lumière AI: a branded, governed AI character that answers guest questions, recommends experiences, and handles complex inquiries in multiple languages, 24/7, without fatigue or drift.
What is digital wayfinding?
Digital wayfinding is the technology layer that replaces static maps and printed directions with interactive digital systems. A central content management system holds your venue map and points of interest. That content is delivered to kiosks, signage, and guest mobile devices. An indoor positioning system determines where the guest is right now. The system routes them to their destination in their language.
Static signage was designed years before your guest arrived. Digital wayfinding answers the question they are asking today, in the language they speak, and updates in real time.
Interactive digital maps
Searchable by tenant, zone, or service. Updated centrally, deployed everywhere.
Digital signage
At decision points (entrances, intersections, transitions). Real-time updates when gates change, events end, or routes close.
Kiosks
At high-traffic points for touch, voice, and (with Lumière AI) conversational interaction.
Indoor positioning
So the system knows where 'here' is and can route accurately.
Mobile handoff
So a guest can scan a code at a kiosk and continue navigation on their phone.
Multi-language support
30+ languages, switched at the guest's first input.
Analytics
Showing operators where guests actually go, where they get stuck, and which areas they avoid.
Where digital wayfinding works best
Use case 01Shopping malls
Use case 02Stadiums and arenas
Use case 03Hospitals and healthcare
Use case 04Museums and attractions
Use case 05Airports and transit hubs
Use case 06Hotels and hospitality
- Shopping mall wayfinding turns the property from a maze into a navigable directory and increases tenant foot traffic.
- Stadium and arena wayfinding handles event-day surge without scaling concierge or steward headcount.
- Hospital wayfinding reduces missed appointments, cuts repeat questions at reception, and lowers daily friction for anxious guests.
- Museum wayfinding sequences the visit and gives exhibits a voice in multiple languages.
- Airport and transit wayfinding updates live with gate changes, integrates with retail promotions and hands off to mobile.
- Hotel wayfinding handles the routine questions so concierge teams can focus on guest experience and special requests.
Core components of a digital wayfinding system
Interactive digital maps
A clean, branded, mobile-ready map of your venue. Search by tenant, room, gate, exhibit, or service. Updated centrally. Deployed everywhere kiosks and signage exist. Users can zoom, pan, and request turn-by-turn directions.
Digital wayfinding signage
The same map and routing logic delivered to fixed screens and overhead displays. Updates in seconds when an event ends, a gate changes, or a route closes. Doubles as advertising inventory when no one is actively wayfinding.
Wayfinding kiosks
Physical touch-screen (or voice-enabled) kiosks at entrances and high-traffic intersections. Designed for short, productive interactions in busy public spaces. With Lumière AI, kiosks become conversational.
Indoor positioning
The system determines the guest's location (via WiFi, Bluetooth, or manual touch). Routes are accurate because the system knows where 'here' is. Performit Live works with major indoor-positioning providers or integrates with what you already have.
Mobile handoff
A guest scans a code at a kiosk, and the route follows them on their phone via an SMS link or app. The kiosk is available to the next guest in under one second.
Analytics and reporting
Heatmaps of routes taken. Dwell times at key locations. Questions asked. Abandoned searches. Tenant enquiry volume. Wayfinding stops being a cost centre once it starts producing data about guest behaviour.
Lumière AI · the conversational layer
Where most wayfinding software stops at the map, Lumière AI answers why. Why visit that store. Why this exhibit matters. Why this route is better than that one. It's the difference between a system and an experience.
See Lumière AI in actionHow Lumière AI sits on top. Three modes. One screen.
One platform. Three layers of value, on the same screen your venue already runs. No three vendors. No three integrations. Advertise when idle. Engage when approached. Learn from every interaction.
No guest · 18:42Always-on Revenue
Screens earn money before anyone approaches. When no guest is actively wayfinding, Lumière AI runs intelligent tenant advertising on your screens.
Calendar-coordinated, and adapted in real time as the AI detects guests nearby.
Audience-aware. Attention-aware. Brand-safe.
The screen never sits dark and the ad never sits irrelevant.
"Where's H&M?"Increased Discovery
When a guest approaches, the screen transitions to wayfinding. Digital maps combined with Lumière AI recommendations are designed to increase dwell time and discovery.
Guests find what they're looking for faster. Tenants get more foot traffic.
The experience feels guided, not maze-like.
- 1"louis vuitton"142
- 2"car park exit"89
- 3"lost property"63
- 4"gift wrapping"Gap · Add to KB
- 5"stroller rental"Gap · Add to KB
Guest Intelligence
Every interaction creates data. Lumière AI turns every guest interaction into structured intelligence, feeding the dashboard your operators read every morning.
You see which tenants are getting the most enquiries. You see where guests get stuck. You know the real demand for retail, services, and experiences.
This is the third layer we deliver. Not a byproduct of the map. The product itself.
Digital wayfinding sits on top of static signage
Static signage is not going away. Here is what the digital layer adds on top of it.
| Static wayfinding | Digital wayfinding | |
|---|---|---|
| Update cost | Print, install, replace (weeks) | Push from CMS (minutes) |
| Languages | Limited by space (usually 2-3) | multiple languages, switched by guest input |
| Personalization | None. Same message for everyone | Per-guest route. Recommendations. Tenant promotions |
| Real-time updates | None. Published content only | Gate changes, closures, event timing, promotions update live |
| Advertising inventory | No. It's wayfinding only | Yes. Advertise when no one is wayfinding |
| Analytics | None. Manual observation only | Routes, dwell time, questions, abandonment, tenant performance |
| Accessibility | Fixed (printed language/size) | Voice, large text, high contrast, audio, multi-language |
Static signage is not going away. Digital wayfinding sits on top of it. It earns back its investment through advertising recovery, reduced headcount needs, and data that static signage cannot produce.
How to choose a digital wayfinding solution
Ask any provider these questions before you commit.
Q. Does the map work independent of the kiosk?
A solution locked into a single hardware vendor is a solution with an end date. You should be able to deploy maps, kiosks, and signage independently.
Q. What happens when a guest asks something the map cannot answer?
A system without a conversational layer leaves guests at a dead end. Lumière AI handles open-ended questions in multiple languages.
Q. Can the screen do anything useful when no one is using it?
Idle screens are revenue inventory. Performit Live's system advertises when idle and switches to wayfinding when a guest approaches.
Q. Who owns the guest data?
You should. Your venue, your guests, your analytics. If the data lives in the vendor's cloud with no export, you have no strategic asset.
Q. How deeply does it integrate with systems you already have?
CMS, indoor positioning, ticketing, tenant directories, event calendars. Integration is the rate-limiter. Ask for examples of live integrations.
Brief to live in 8–12 weeks.
A four-stage deployment model designed for operators who need predictability. From kickoff to production, here is how Lumière AI arrives in your venue.
Discovery
Site walkthrough. Wayfinding stack audit. Brand voice spec. Integration scope agreed with your team.
Integration
Lumière AI wired into your existing maps, CMS and indoor positioning. Branded voice and persona built, governed, approved.
Pilot
One screen or zone goes live. Performance and brand-safety governance dialled in with your operations team.
Production
Full venue rollout. 24/7 operation. Live guest-intelligence dashboard switched on for your team.
Most properties: 8–12 weeks brief to live in production. Multi-venue rollouts run in parallel waves.
Frequently asked questions
What is digital wayfinding?
How does digital wayfinding work?
What is the difference between wayfinding and digital signage?
How much does digital wayfinding cost?
Is digital wayfinding accessible?
Can digital wayfinding replace static signage entirely?
What languages does Lumière AI support?
Maps got your guests this far. The host layer takes them the rest of the way.
A 20-minute call. Your venue. What a conversational wayfinding experience feels like, on the screens you already run.