In-store retail media turns your screens into a revenue channel. Brands fund the advertising that plays to the shoppers on your floor, and the same screen becomes a personal host the moment one steps up.
Retail media is advertising a retailer sells on its own channels, reaching shoppers close to the point of purchase. In-store retail media extends this to the physical floor: brands pay to appear on the venue's screens, right where buying decisions are made.
The Gap
US retail media ad spending will pass USD 62 billion in 2025, up more than USD 10 billion year over year (eMarketer, 2025). Almost all of it flows online, while the highest-intent moment still happens on the floor, in front of the shelf, where most in-store screens play a loop that no brand pays for and no one measures.
How It Works
An AI digital signage screen from Performit Live earns brand revenue and serves shoppers from the same display.
When no shopper is engaging, the screen runs brand-funded content: tenant promotions, product features, and campaigns. Every idle minute becomes sellable retail media inventory.
When a shopper approaches, the screen becomes a conversational host. It answers product questions, guides, and recommends, turning attention into help at the point of purchase.
Every campaign and conversation is logged. Brands and retailers see real engagement by hour and location, not estimated impressions, so the media is measurable.
Who It Is For
Sell screen inventory across the concourse to anchor tenants and brand partners, then let the same screens guide guests through your shopping centre.
Turn flagship and store screens into a funded channel that also lifts retail conversion at the shelf.
Monetise high-footfall screens with FMCG brand campaigns while helping shoppers find and choose products.
Add a conversational, measurable layer to digital out-of-home so screens report real engagement, not just plays.
Premium dwell-time inventory that advertises to travellers and answers their questions in the same moment.
Sponsor-funded screens that host, direct, and report across a busy site.
An ad screen that only plays a loop.
Retail media that advertises, converses, and reports from one screen.
Brands pay for attention. Shoppers get help. You get the data.
FAQ
Retail media is advertising a retailer sells on its own channels, reaching shoppers close to the point of purchase. In-store retail media extends this to the physical floor: brands pay to appear on the venue's screens, right where buying decisions are made.
In-store retail media is brand-funded advertising shown on a physical venue's own screens, near the shelf and the moment of purchase. With an AI character screen it goes further: the screen advertises when idle, converses with shoppers when approached, and reports which brands and messages drove engagement.
When no shopper is engaging, the screen runs brand-funded content: tenant promotions, product features, and campaigns. That is a retail media surface. When a shopper approaches, the same screen becomes a conversational host, so brands pay for attention and shoppers get help, on one display.
Yes. Because the screen runs brand-funded advertising in every idle moment, retail media revenue can offset the cost of the deployment. The screen earns its keep when no one is in front of it and adds engagement value when someone is.
Every interaction is logged. A live dashboard shows which campaigns ran, how many shoppers engaged, what they asked, and how attention shifted by hour and location, giving brands and retailers real proof of engagement rather than estimated impressions.
Get Started
We will show you how in-store retail media would work on your displays: the inventory it creates, the shoppers it serves, and what it takes to get live.
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