How Alice Is Redefining Retail Magic at The Cloak & Wand

Walk into The Cloak & Wand, and you won’t just find shelves lined with cloaks, potions, and magical wands you’ll meet Alice.

She’s not an actor in costume. She’s not a pre-recorded voice. She’s a fully interactive digital character inspired by Alice in Wonderland, powered by Stage from Performit Live. And she’s changing what it means to shop, ask questions, and fall into a story.

Trained specifically for The Cloak & Wand, Alice is the store’s resident guide an intelligent, expressive, and engaging character who helps visitors explore the enchanted realms of wands, cloaks, and potions. Whether she’s recommending a potion to boost courage or helping a young wizard find their first wand, Alice does more than assist she enchants.

Watch: Alice interacting with real customers inside The Cloak & Wand.

A New Kind of Magic: Real-Time Storytelling Meets Retail

At The Cloak & Wand, customers don’t just browse products they step into a living story. This isn’t a traditional retail environment it’s an interactive, narrative-driven immersive world where every object has lore, and every customer can speak directly with the main character.

And that character is Alice.

Her expertise spans the store’s three core magical categories:

• Magical Wands – Helping guests discover the right wand based on personality, intention, or mythical alignment
• Cloaks – Offering style tips, lore-based recommendations, and enchanted garment guidance
• Potions – Explaining mystical ingredients, fun effects, and fantastical pairings

Every interaction with Alice feels spontaneous and unique, even though it’s backed by structured knowledge and AI logic.

Behind the Scenes: Performit Live’s Hybrid Technology

Alice is powered by Stage, Performit Live’s performance platform that blends AI automation with live human control.

That means Alice can:

• Serve customers autonomously through AI-powered dialogue
• Answer detailed product and lore questions with charm
• Be brought to life by a professional performer, delivering rich, emotionally resonant storytelling

Guests might speak to AI Alice for a potion recommendation or experience Alice fully performed live, responding in real time with a heartfelt, in-character story.

This hybrid setup enables brands to deploy both modes:
AI-Powered Alice (for 24/7 scalable support)
Live Performer Alice (for high-touch moments and event days)

Why It Works: Emotional Retail in a Digital Age

Alice doesn’t just answer questions—she creates memories. From enchanted wand pairings to one-of-a-kind potion consultations, her character makes the retail experience feel like a personal adventure.

“This is what I would expect to see in Disney not in a retail store, it’s better than Disney though.”
Cloak and Wand Customer

Parents leave with stories of Alice bestowing titles on their children. Teens laugh about being sorted into wizard houses. Adults linger longer not because they have to, but because they want to.

And that emotional connection? It translates to increased dwell time, higher conversion rates, and return visits. This is the magic of performance-driven retail.

The Blueprint for the Future of Retail

Alice is more than a one-off novelty she’s a scalable retail asset.

Thanks to Performit Live’s hybrid character model:

• Alice can exist in multiple stores at once
• She can run 24/7 with AI, or be live performed during peak hours
• Her dialogue, lore, and product knowledge can be updated instantly
• The character can evolve for seasonal events, promotions, or brand campaigns

Explore how digital characters can enhance your brand engagement

Final Word: The Story Is the Store

In a world where physical retail must offer more than convenience, The Cloak & Wand’s Alice proves that character-led storytelling is more than theatre it’s a strategy.

With a mix of AI brilliance, human warmth, and technological innovation, Alice invites every visitor to stop, smile, and step into the story.

Want to meet Alice or build a magical character of your own?

Discover how Performit Live is transforming retail through real-time immersive storytelling. Want to see how immersive technology can elevate your retail experience? Request a demo today.