Showcasing at the UK Pavilion — The Best of British in the Experience Economy
In May 2025, Performit Live took the stage at the Saudi Entertainment and Amusement Expo (SEA) in Riyadh, exhibiting as part of the prestigious UK Pavilion, hosted by Experience UK. Alongside the best of British innovation, we introduced attendees to a new era of real-time digital character audience interaction powered by human or AI performers.The result? An activation that stopped visitors in their tracks with three dynamic digital characters engaging audiences in real time, displayed through a holographic display generously provided by Miirage Digital.
What We Showcased: Three Characters, Three Technologies
1. Johnny Goblin — Mischief Meets Motion Streaming
Live-streamed from London using our proprietary platform, Stage, Johnny Goblin was driven in real time by a professional performer. Visitors at SEA 2025 were surprised to discover he could see and talk to them directly, without being on site — joking, riffing, and even throwing out riddles on the fly.
Johnny Goblin Live at SEA 2025 Riyadh
2. Otis — A Singing Purple Hippo with a Big Heart
Also streamed live from London, Otis stole hearts with his spontaneous singing and dance routines and family-friendly charm. The beloved purple hippo was created and licensed for the event thanks to Andrew Minton of Hangry Animals.
“Otis the Purple Hippo Powered By A Human Performer
3. Luna — The AI Performer That Talks Back
Unlike Johnny and Otis, Luna was a fully autonomous, AI-powered digital character. She held natural conversations in English, responding in real time with no human input. Luna demonstrated how AI Performer Mode can deliver scale, consistency, and magic all in one character.
Luna the AI Anime Witch in Live Conversation
Inside the Experience: What Made It Work
- Powered by Stage: Our real-time platform delivered live characters from London with zero latency.
- 3D Visual Impact: Thanks to Miirage Digital, all characters were presented in a high-resolution, holographic display that enhanced realism.
- No Physical Presence Required: No on-site performers or complex hardware set-ups.
- Live + AI Hybrid: The activation combined remote human and AI performers in one cohesive storyworld.
Why It Matters: A Blueprint for Future Events
This wasn’t just a show it was a demonstration of what’s now possible in theme parks, retail, and live attractions:
- Engagement at Scale
- Carbon-Friendly Logistics (no flights, no shipping, minimal hardware required)
- Instant Setup, Anywhere in the World
- Brand-Safe, Customisable IP
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