Whose face is that? The likeness question every AI fan activation has to answer.
Putting a celebrity or athlete in an AI photo booth raises real likeness and data-rights questions. Here is the safe, commercial way to run a brand activation.
What is an AI photo booth? The one that restyles a photo, and the one you actually meet.
An AI photo booth either restyles your selfie or lets you meet a live AI character who talks, poses, and hands back a shareable photo. Here is the difference.
Digital Human vs AI Avatar vs Conversational AI
Digital human, AI avatar, conversational AI: three terms, three different things. The plain-English difference and which one can host a real interaction.
What Is a Digital Concierge? Definition & Uses
A digital concierge is an on-screen AI character that greets, guides and answers guests at any venue, from malls to museums, on the screens they already pass.
Designing an AI Coldstream Guard for Waterloo Uncovered
Character-led engagement in a mature digital landscape Digital tools are now well established within museums and heritage exhibitions. Interactive screens, audio interpretation, and responsive media are familiar elements across historic and military contexts. The Waterloo Uncovered exhibition, delivered at the Royal Hospital Chelsea to mark the organisation’s tenth anniversary, was not conceived to replace these…
How AI Avatars in Retail Transform Customer Experience
AI avatars in retail are redefining how brands engage with customers on the shop floor. Thesedigital humans deliver natural, human-quality interactions that capture attention, answerquestions, and elevate the customer experience the moment someone walks in. Far from a novelty, AI avatars are designed to solve real retail challenges: long queues,inconsistent service, static displays, and missed…
How Ventola Projects & Performit Live Earned Runner-Up for Best Engagement at IAAPA 2025
IAAPA 2025 will be remembered for many things but for us, the defining moment was this: Ventola® Projects and Performit Live were runners up in the IAAPA Brass Ring Award for Best Engagement at Show 2025. And this year, the win carries even more meaning…Because IAAPA 2025 was also the moment we officially joined the…
When Wonderland Meets Mystic: How Alice Brought Magic to Life at The Cloak and Wand
As Seen Live on CBS News: Performit Live’s Real-Time Digital Character “Alice” Connects Across Continents “Hello there! How are you? Hi Melissa, you look fabulous in that cloak.” That was the moment Alice — yes, the Alice from Wonderland — surprised CBS Breakfast viewers across Connecticut. Speaking live from the UK, she greeted reporter Melissa…
Immersive Performers for Immersive Experiences in Today’s Entertainment
Immersive performers for immersive experiences are transforming the way audiences engage with entertainment. These talented artists go beyond traditional acting by interacting directly with viewers in virtual, mixed, and augmented reality environments. Their role is crucial in creating immersive experiences that feel real and captivating. The demand for immersive experiences is growing as audiences seek…
Bringing AI Digital Characters to Life at Sky Creative’s Design Day
This week, Performit Live had the privilege of showcasing our latest AI digital character technology at Sky Creative’s Design Day. We introduced Mini Ceri, a live AI-driven digital caricature of an industry icon — and a very good sport. Mini Ceri demonstrated how AI characters can blend performance, creativity, and technology to interact with audiences…
Creating Digital Characters: From Concept to Capture
Digital characters are computer-generated representations of people, animals or entirely fictional beings. When a digital character has to hold a live conversation in a real venue, it becomes a live AI character host that advertises when idle and talks to guests when approached. Whether you’re watching a blockbuster film, playing a next-gen video game, or…
M3GAN 2.0 Came to Life on the Street. The Hard Part Was Making It Safe.
Performit Live, Universal Pictures and Ocean Outdoor built an interactive AI advertising character that reacted to everyone and recorded no one. Here is how.
