A class of thirty arrives. One guide can hold the attention of maybe eight of them, in onelanguage. The other twenty-two are the problem heritage technology has never solved. Museum directors, heritage site managers, and museum education leads face a constantchallenge. School groups represent a high-value, high-demand audience, yet available staffand volunteer hours are increasingly…
Most procurement processes for interactive technology follow a predictable pattern. A vendor arrives, delivers a breathtaking demo of a digital character responding to queries in real time, and the room is captivated by the technical “magic.” However, as many CMOs and procurement leads have discovered, the distance between a successful demo and a sustainable, three-year…
For the past several years, the conversation around artificial intelligence has been dominated by the invisible. We have focused on backend algorithms that optimise supply chains, generative models that write code, and chatbots that live inside browser tabs. But as we move through 2026, a distinct discipline has emerged, one that is fundamentally changing how…
A guest enters your space. They’re deciding where to walk.What to engage with.What to ignore. A digital character activates nearby. It turns toward them. It speaks.In that moment, the technology stops being infrastructure and starts behaving like part of yourvenue. That shift changes everything. Because once AI is visible on the floor, guests no longer…
